Statistics
of businesses claim that content marketing is an effective strategy to reach their clients.
of B2B buyers use the internet in their investigation and analysis stages.
of B2B businesses claim that their main goal when investing in digital marketing is to increase sales.
Testimonials
Next U“With The Orange Lab, we found a valuable ally in the process of identity construction, brand positioning, potential customer generation and an increase in engagement within our audience. All thanks to the implementation of a strong strategy that aimed to generate technical, relevant and quality content, created through a non-commercial focus and based on our certifications.”.
Alex Sotelo | Chief Financial Officer | United States
Hilton Garden Inn“At Hilton Garden Inn, we fully trust The Orange Lab in design and digital strategy development and their orientation towards promotion, positioning and attraction of potential clients that relate to our servicios at Hilton Garden Inn Santa Marta and Hilton Garden Inn Barranquilla. We obtained excellent results.”.
Johana Cuan | Communications & Marketing Manager Colombia | Colombia
Puerto de Santa Marta“Embarking on this journey with The Orange Lab, we’ve been able to reach outstanding results in internal and external corporate communications, including engagement growth in our news portal and all our social platforms, and a content marketing strategy that has positioned us in SEO by using keywords in search engines.”
Diego Jaramillo | Administrative Manager | Puerto de Santa Marta
Some Clients
The Orange Blog
Discover all the insights, novelties and trends in B2B digital marketing, inbound marketing, social media, e-commerce, SEO, SEM, and more.
Generative Engine Optimization: the next frontier of digital positioning
The way businesses appear in search results is undergoing a massive transformation. With the rise of AI-driven search engines, a new concept has emerged: Generative Engine Optimization (GEO) — the natural evolution of traditional SEO. At [...]
Dark Social: how to measure hidden traffic and optimize your content strategies
In today’s digital ecosystem, a large portion of web traffic and user interactions comes from channels that can’t be directly tracked by traditional analytics tools. This phenomenon, known as Dark Social, represents one of the biggest [...]
Zero-Party Data B2B: goodbye cookies 2025, hello user-centered strategies
The year 2025 will mark a turning point in digital marketing: third-party cookies will disappear for good. This shift will completely redefine how B2B companies collect, manage, and use their customers’ data. In this new landscape, [...]
