Statistics
of businesses claim that content marketing is an effective strategy to reach their clients.
of B2B buyers use the internet in their investigation and analysis stages.
of B2B businesses claim that their main goal when investing in digital marketing is to increase sales.
Testimonials
Next U“With The Orange Lab, we found a valuable ally in the process of identity construction, brand positioning, potential customer generation and an increase in engagement within our audience. All thanks to the implementation of a strong strategy that aimed to generate technical, relevant and quality content, created through a non-commercial focus and based on our certifications.”.
Alex Sotelo | Chief Financial Officer | United States
Hilton Garden Inn“At Hilton Garden Inn, we fully trust The Orange Lab in design and digital strategy development and their orientation towards promotion, positioning and attraction of potential clients that relate to our servicios at Hilton Garden Inn Santa Marta and Hilton Garden Inn Barranquilla. We obtained excellent results.”.
Johana Cuan | Communications & Marketing Manager Colombia | Colombia
Puerto de Santa Marta“Embarking on this journey with The Orange Lab, we’ve been able to reach outstanding results in internal and external corporate communications, including engagement growth in our news portal and all our social platforms, and a content marketing strategy that has positioned us in SEO by using keywords in search engines.”
Diego Jaramillo | Administrative Manager | Puerto de Santa Marta
Some Clients
The Orange Blog
Discover all the insights, novelties and trends in B2B digital marketing, inbound marketing, social media, e-commerce, SEO, SEM, and more.
Answer Engine Optimization (AEO): the new approach to B2B content in the age of AI
The digital positioning landscape is evolving at unprecedented speed. The rise of AI-powered answer engines—such as ChatGPT, Perplexity, and Google SGE—is transforming how users search for and consume information. In this new context, an advanced discipline [...]
Performance Branding: creativity with measurable results
For years, brand strategy and performance marketing seemed like two different paths—one focused on inspiring emotions, the other on driving conversions. However, today’s B2B market demands both worlds to converge. This is where Performance Branding comes [...]
Lifecycle Marketing: the B2B lead nurturing strategy for sustainable growth
In today’s B2B marketing landscape, generating leads is no longer enough. Real growth happens when companies can nurture, retain, and guide prospects through every stage of their journey. That’s where Lifecycle Marketing comes in—a comprehensive strategy [...]
