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Inicio – English2023-12-28T14:48:33-05:00

B2B Digital Marketing
Agency

We’re a creative lab that merges innovative strategies and content of value to achieve business growth. We focus on creating formulas that connect our clients with their clients.

B2B Digital Marketing
Agency

We’re a creative lab that merges innovative strategies and content of value to achieve business growth. We focus on creating formulas that connect our clients with their clients.

Services

Success Cases

Estado de Montana
Content Marketing Strategy

Next U
Inbound, e-mail, Video & Social Media Marketing

Alameda del Río
Online ads strategies

Active World
Digital presence

Statistics

77%

of businesses claim that content marketing is an effective strategy to reach their clients.

88%

of B2B buyers use the internet in their investigation and analysis stages.

96%

of B2B businesses claim that their main goal when investing in digital marketing is to increase sales.

Testimonials

Next U

“With The Orange Lab, we found a valuable ally in the process of identity construction, brand positioning, potential customer generation and an increase in engagement within our audience. All thanks to the implementation of a strong strategy that aimed to generate technical, relevant and quality content, created through a non-commercial focus and based on our certifications.”.

Alex Sotelo | Chief Financial Officer | United States

Hilton Garden Inn

“At Hilton Garden Inn, we fully trust The Orange Lab in design and digital strategy development and their orientation towards promotion, positioning and attraction of potential clients that relate to our servicios at Hilton Garden Inn Santa Marta and Hilton Garden Inn Barranquilla. We obtained excellent results.”.

Johana Cuan | Communications & Marketing Manager Colombia | Colombia

Berlitz

“We are a leading language teaching company and we needed a digital marketing agency that understood the needs of the B2B sector and could help us increase the number of potential clients. The Orange Lab, as a specialized agency in this field, provided us with comprehensive and personalized service. Their campaigns have been very dynamic and effective, managing to increase leads by 40% in just three months. This has had a positive impact on sales and brand positioning, thanks to the strategy and creativity of The Orange Lab’s team.
I highly recommend The Orange Lab to any company looking for an innovative and professional digital marketing solution.”

Felipe Zuluaga – General Manager, Berlitz Costa Atlantica

Puerto de Santa Marta

“De la mano de The Orange Lab hemos logrado destacados resultados en temas de comunicaciones corporativas internas y externas, dentro de los que se podrían mencionar el crecimiento en engagement en nuestro portal de noticias y en todas nuestras redes sociales, y el posicionamiento SEO a través de una estrategia de content marketing, utilizando palabras clave asociadas con los motores de búsqueda”.

Diego Jaramillo | Gerente administrativo | Puerto de Santa Marta

Some Clients

Some Clients

Free E-book

How to potentialize your e-commerce with digital marketing tools & strategies

Free E-book

How to potentialize your e-commerce with digital marketing tools & strategies

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See privacy policy and treatment of personal data

¡Subscribe to our newsletter!

Be the first to know about what’s trending in the digital marketing world and what’s new at our lab.

See privacy policy and treatment of personal data

The Orange Blog

Discover all the insights, novelties and trends in B2B digital marketing, inbound marketing, social media, e-commerce, SEO, SEM, and more.

Strategies for Maximizing Digital Marketing Campaign Success

By |3 October, 2024|Categories: Marketing|

Digital marketing success hinges on more than just creativity—it requires careful coordination, data-driven insights, and a focus on efficiency. In any marketing agency, understanding how to balance these elements can lead to impactful campaigns. Here are key strategies to keep in [...]

Maximizing ROI: How to Optimize Your Digital Marketing Budget

By |29 August, 2024|Categories: Marketing|

In today’s competitive market, maximizing your digital marketing budget's return on investment (ROI) is more important than ever. With countless platforms and strategies available, it’s easy to overspend without seeing the desired results. However, by adopting a focused approach, businesses can [...]

The Importance of Centering Your Marketing Strategy on the Customer

By |22 August, 2024|Categories: Marketing|

In a world where consumers have more choices than ever, the key to success lies in understanding who they are, what they want, and how they prefer to interact with brands. Customer-centered digital marketing is not just about selling a product [...]

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