Statistics
of businesses claim that content marketing is an effective strategy to reach their clients.
of B2B buyers use the internet in their investigation and analysis stages.
of B2B businesses claim that their main goal when investing in digital marketing is to increase sales.
Testimonials
Next U“With The Orange Lab, we found a valuable ally in the process of identity construction, brand positioning, potential customer generation and an increase in engagement within our audience. All thanks to the implementation of a strong strategy that aimed to generate technical, relevant and quality content, created through a non-commercial focus and based on our certifications.”.
Alex Sotelo | Chief Financial Officer | United States
Hilton Garden Inn“At Hilton Garden Inn, we fully trust The Orange Lab in design and digital strategy development and their orientation towards promotion, positioning and attraction of potential clients that relate to our servicios at Hilton Garden Inn Santa Marta and Hilton Garden Inn Barranquilla. We obtained excellent results.”.
Johana Cuan | Communications & Marketing Manager Colombia | Colombia
Puerto de Santa Marta“Embarking on this journey with The Orange Lab, we’ve been able to reach outstanding results in internal and external corporate communications, including engagement growth in our news portal and all our social platforms, and a content marketing strategy that has positioned us in SEO by using keywords in search engines.”
Diego Jaramillo | Administrative Manager | Puerto de Santa Marta
Some Clients
The Orange Blog
Discover all the insights, novelties and trends in B2B digital marketing, inbound marketing, social media, e-commerce, SEO, SEM, and more.
Conversion Rate Optimization (CRO): Small Website Tweaks for Big B2B Results
In the world of B2B digital marketing, attracting traffic is only the first step. The real challenge lies in turning visitors into qualified leads, and that’s where Conversion Rate Optimization (CRO) comes in. This process aims [...]
EEAT in B2B SEO: How to Build Experience, Authority, and Trust for Google
In today’s search landscape, EEAT in B2B SEO has become a defining factor for standing out in Google’s results. Businesses looking to grow their visibility and credibility must prove Experience, Expertise, Authority, and Trust in every [...]
Artificial intelligence in B2B marketing: boost growth
In today’s highly competitive business landscape, artificial intelligence in B2B marketing has become an essential tool for driving growth and generating high-quality leads. Companies that integrate AI-based solutions are able to automate processes, make smarter decisions, [...]
