The strategy:

Inbound content plan design for social media and blogs, keeping in mind the most important keywords, traffic acquisition statistics and indicators in each platform to make proper decisions.

The result

Engagement

Growth in Facebook and Instagram engagement throughout 2016-2019 thanks to a content marketing strategy with a non-commercial focus.

Brand-guideline

Brand-guideline content creation on social media that allowed for a visual, unified and coherent communication for the audience.

Leads

Lead generation increases through organic content for Facebook and Instagram.

SEO positioning

SEO positioning strategy through content marketing. Using keywords associated with search terms related to certification content in technical and quality blogs, that are of great interest to students and prospects.

More than 500

Graphic pieces designed

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Success stories

Next U
The challenge: Connecting the brand with its objective audiences through content marketing strategies to: position the website on SEO search sites; increase engagement in social media; generate inbound leads.

The strategy:

The result

Engagement

Brand-guideline

Leads

SEO positioning

More than 500

Location

Success stories

Next U The challenge: Connecting the brand with its objective audiences through content marketing strategies to: position the website on SEO search sites; increase engagement in social media; generate inbound leads.

The strategy:

The result

Engagement

Brand-guideline

Leads

SEO positioning

More than 500

Location

Next U
The challenge: Connecting the brand with its objective audiences through content marketing strategies to: position the website on SEO search sites; increase engagement in social media; generate inbound leads.