Por Daniela García | 20 June, 2021

Does your business count with a functional and user-friendly website? Does it have a strong and defined presence in social media platforms and email marketing? It probably does, but are you reaching your potential buyers and increasing sales? If not, you’re in dire need of a digital marketing agency’s support.

Having an online presence, either with website, blog, or in social media, you aren’t guaranteed to achieve brand recognition, the consecration of clients, nor the desired increase in sales.

In order to achieve goals, such as, positioning and conversions, a process that involves the use of the right digital tools and strategies is required. Implementing this process will help you reach your goals. This is why hiring a digital marketing agency like The Orange Lab
is more necessary than you think.

If you need more to believe it, here are 10 benefits of hiring a digital marketing agency…

1. Creation and implementation of a digital marketing plan

A digital marketing agency helps you build, execute and track your personalized plan, taking into account the needs of your business, identifying the online strategies you should implement in order to achieve your goals, all based on fundamental aspects (who your potential clients are, where they are, how can you communicate with them, which are the more effective channels to contact them, what can you offer, etc.)

This plan is also designed based on the SMART methodology, which consists of the achievement of specific, measurable, achievable, relevant, and timely objectives.

2. Experience

When you hire a digital marketing agency you have all the experience in the execution of online strategies at your disposal. This means that none of the actions of your business will be executed randomly.

Therefore, when choosing an agency, make sure it can provide you with a track record that shows the results it has achieved and the projects it has carried out.

3. Specialized team

One of the major benefits of hiring a digital marketing agency is that you acquire the possibility of having a team of specialists within the field. This includes designers, copywriters, digital media analysts, SEO experts, among others, who possess a wide range of skills, knowledge and experience.

All this guarantees better results than when trying to do it on your own or hiring a freelancer who wants, but can’t, cover it all.

4. Resources and digital tools

Digital marketing agencies have resources and tools for analytics, sending mass emails and personalized messages, scheduling posts on social media, preparing reports, among other very useful tools for optimization and monitoring results.

Through the use of these digital tools, agencies help you automatize processes and tasks.

5. Creativity and originality

A digital marketing agency will help you create original, creative, and personalized strategies that will make your brand stand out from the competition.

6. Nowadays

In technology’s world, advances are constant, so digital marketing agencies are attentive to the online news and trends to offer you up-to-date strategies and solutions.

7. Content creation

Content Creation is key to a digital marketing plan. In fact, everything revolves around offering users suitable, relevant, timely, useful, and interesting content.

Content marketing is a method used to help clients get to know your product or service, to accompany the user in his/her purchasing process, convince people to share their contact information, and position your website in search engines.

For this reason, at The Orange Lab we focus on creating content that captivates the audience and helps them connect with your brand.

8. Graphic, video and podcast production

There are different ways to offer content of value to users. We can use copywriting, images, audio, and videos. An agency can support you in the production in the formats you need.

Whether your customers prefer to read a blog or an e-book, listen to podcasts, or content in videos, a digital marketing agency helps you offer them exactly what they want.

9. Service options

A 360 digital marketing agency offers a service according to your needs, for example: digital campaigns, social media administration, organic positioning, website creation, brand building, etc.

10. Result-focused

A digital marketing agency keeps your business goals aligned with your online strategies and focuses on achieving a return on your investment. It offers you growth analysis and keeps you informed about the results that the strategies have acquired for your business. Believe us: these actions are measurable.

Are you ready to have a digital marketing agency by your side? Contact us to start working on a plan that suits your needs. 

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