Statistics
of businesses claim that content marketing is an effective strategy to reach their clients.
of B2B buyers use the internet in their investigation and analysis stages.
of B2B businesses claim that their main goal when investing in digital marketing is to increase sales.
Testimonials
Next U“With The Orange Lab, we found a valuable ally in the process of identity construction, brand positioning, potential customer generation and an increase in engagement within our audience. All thanks to the implementation of a strong strategy that aimed to generate technical, relevant and quality content, created through a non-commercial focus and based on our certifications.”.
Alex Sotelo | Chief Financial Officer | United States
Hilton Garden Inn“At Hilton Garden Inn, we fully trust The Orange Lab in design and digital strategy development and their orientation towards promotion, positioning and attraction of potential clients that relate to our servicios at Hilton Garden Inn Santa Marta and Hilton Garden Inn Barranquilla. We obtained excellent results.”.
Johana Cuan | Communications & Marketing Manager Colombia | Colombia
Puerto de Santa Marta“Embarking on this journey with The Orange Lab, we’ve been able to reach outstanding results in internal and external corporate communications, including engagement growth in our news portal and all our social platforms, and a content marketing strategy that has positioned us in SEO by using keywords in search engines.”
Diego Jaramillo | Administrative Manager | Puerto de Santa Marta
Some Clients
The Orange Blog
Discover all the insights, novelties and trends in B2B digital marketing, inbound marketing, social media, e-commerce, SEO, SEM, and more.
Human Corporate Branding: The Key to Standing Out in Competitive Markets
For years, corporate branding focused on logos, color palettes, and catchy slogans. In 2026, that approach is no longer enough. Markets are saturated, products look increasingly similar, and B2B decision-makers are more skeptical than ever. True [...]
B2B Content Marketing: Creating Technical Content With a Non-Commercial Focus
In an increasingly saturated B2B environment, B2B Content Marketing has become one of the most effective strategies to build trust, authority, and real business opportunities. It is no coincidence that 77% of companies consider content marketing [...]
B2B Marketing Automation: Technological Efficiency with a Human Touch
B2B marketing automation has become one of the most critical pillars for companies aiming to scale sustainably in 2026. However, the true differentiator is no longer automation alone, but how it is implemented without losing the [...]
