Statistics
of businesses claim that content marketing is an effective strategy to reach their clients.
of B2B buyers use the internet in their investigation and analysis stages.
of B2B businesses claim that their main goal when investing in digital marketing is to increase sales.
Testimonials
Next U“With The Orange Lab, we found a valuable ally in the process of identity construction, brand positioning, potential customer generation and an increase in engagement within our audience. All thanks to the implementation of a strong strategy that aimed to generate technical, relevant and quality content, created through a non-commercial focus and based on our certifications.”.
Alex Sotelo | Chief Financial Officer | United States
Hilton Garden Inn“At Hilton Garden Inn, we fully trust The Orange Lab in design and digital strategy development and their orientation towards promotion, positioning and attraction of potential clients that relate to our servicios at Hilton Garden Inn Santa Marta and Hilton Garden Inn Barranquilla. We obtained excellent results.”.
Johana Cuan | Communications & Marketing Manager Colombia | Colombia
Puerto de Santa Marta“Embarking on this journey with The Orange Lab, we’ve been able to reach outstanding results in internal and external corporate communications, including engagement growth in our news portal and all our social platforms, and a content marketing strategy that has positioned us in SEO by using keywords in search engines.”
Diego Jaramillo | Administrative Manager | Puerto de Santa Marta
Some Clients
The Orange Blog
Discover all the insights, novelties and trends in B2B digital marketing, inbound marketing, social media, e-commerce, SEO, SEM, and more.
AI and B2B Micro-Segmentation: The Future of Paid Advertising (PPC)
B2B micro-segmentation with AI is redefining the future of paid advertising (PPC). Advertising is no longer driven by broad audiences or manual targeting. Today, artificial intelligence enables the creation of hyper-precise audiences, predicts behavior and delivers [...]
Why Should CEOs Prioritize B2B Marketing Analytics?
96% of B2B companies invest in digital marketing with a clear goal: to sell more and grow sustainably. However, many organizations still operate without accurately measuring the real performance of their campaigns. In this context, B2B [...]
Preventive Maintenance in WordPress: Your Website’s “Life Insurance” for Year-End
December is the most critical month for ensuring your digital platforms remain stable. While your internal teams disconnect for holidays and year-end closing, your WordPress website keeps working 24/7. That’s why WordPress preventive maintenance becomes the [...]
