Statistics
of businesses claim that content marketing is an effective strategy to reach their clients.
of B2B buyers use the internet in their investigation and analysis stages.
of B2B businesses claim that their main goal when investing in digital marketing is to increase sales.
Testimonials
Next U“With The Orange Lab, we found a valuable ally in the process of identity construction, brand positioning, potential customer generation and an increase in engagement within our audience. All thanks to the implementation of a strong strategy that aimed to generate technical, relevant and quality content, created through a non-commercial focus and based on our certifications.”.
Alex Sotelo | Chief Financial Officer | United States
Hilton Garden Inn“At Hilton Garden Inn, we fully trust The Orange Lab in design and digital strategy development and their orientation towards promotion, positioning and attraction of potential clients that relate to our servicios at Hilton Garden Inn Santa Marta and Hilton Garden Inn Barranquilla. We obtained excellent results.”.
Johana Cuan | Communications & Marketing Manager Colombia | Colombia
Puerto de Santa Marta“Embarking on this journey with The Orange Lab, we’ve been able to reach outstanding results in internal and external corporate communications, including engagement growth in our news portal and all our social platforms, and a content marketing strategy that has positioned us in SEO by using keywords in search engines.”
Diego Jaramillo | Administrative Manager | Puerto de Santa Marta
Some Clients
The Orange Blog
Discover all the insights, novelties and trends in B2B digital marketing, inbound marketing, social media, e-commerce, SEO, SEM, and more.
ABM Strategies for Colombian Exporters: Driving International Growth
Colombian exporters face an increasingly competitive global market. To succeed abroad, companies need marketing approaches that are precise, measurable, and focused on high-value clients. One of the most effective frameworks is Account-Based Marketing (ABM), which aligns [...]
ROI of B2B Hybrid Events: KPIs, Metrics, and Success Stories
After the pandemic, B2B hybrid events became one of the most powerful tools for networking and lead generation in international markets. However, to justify the investment and optimize future editions, companies must answer a critical question: [...]
Generative AI and SEO: How to Prepare for Google AI Overviews in 2026
Generative AI and SEO are becoming the perfect match that will define the future of online search. With the arrival of Google’s AI Overviews, expected to consolidate by 2026, organic positioning will radically change: results will [...]
