Statistics
of businesses claim that content marketing is an effective strategy to reach their clients.
of B2B buyers use the internet in their investigation and analysis stages.
of B2B businesses claim that their main goal when investing in digital marketing is to increase sales.
Testimonials
Next U“With The Orange Lab, we found a valuable ally in the process of identity construction, brand positioning, potential customer generation and an increase in engagement within our audience. All thanks to the implementation of a strong strategy that aimed to generate technical, relevant and quality content, created through a non-commercial focus and based on our certifications.”.
Alex Sotelo | Chief Financial Officer | United States
Hilton Garden Inn
“At Hilton Garden Inn, we fully trust The Orange Lab in design and digital strategy development and their orientation towards promotion, positioning and attraction of potential clients that relate to our servicios at Hilton Garden Inn Santa Marta and Hilton Garden Inn Barranquilla. We obtained excellent results.”.
Johana Cuan | Communications & Marketing Manager Colombia | Colombia
Berlitz
“We are a leading language teaching company and we needed a digital marketing agency that understood the needs of the B2B sector and could help us increase the number of potential clients. The Orange Lab, as a specialized agency in this field, provided us with comprehensive and personalized service. Their campaigns have been very dynamic and effective, managing to increase leads by 40% in just three months. This has had a positive impact on sales and brand positioning, thanks to the strategy and creativity of The Orange Lab’s team.
I highly recommend The Orange Lab to any company looking for an innovative and professional digital marketing solution.”Felipe Zuluaga – General Manager, Berlitz Costa Atlantica
Puerto de Santa Marta
“De la mano de The Orange Lab hemos logrado destacados resultados en temas de comunicaciones corporativas internas y externas, dentro de los que se podrían mencionar el crecimiento en engagement en nuestro portal de noticias y en todas nuestras redes sociales, y el posicionamiento SEO a través de una estrategia de content marketing, utilizando palabras clave asociadas con los motores de búsqueda”.
Diego Jaramillo | Gerente administrativo | Puerto de Santa Marta
Some Clients
Some Clients
The Orange Blog
Discover all the insights, novelties and trends in B2B digital marketing, inbound marketing, social media, e-commerce, SEO, SEM, and more.
B2B Marketing Automation: Technological Efficiency with a Human Touch
B2B marketing automation has become one of the most critical pillars for companies aiming to scale sustainably in 2026. However, the true differentiator is no longer automation alone, but how it is implemented without losing the human connection with prospects. In [...]
B2B Content Marketing: Creating Technical Content With a Non-Commercial Focus
In an increasingly saturated B2B environment, B2B Content Marketing has become one of the most effective strategies to build trust, authority, and real business opportunities. It is no coincidence that 77% of companies consider content marketing an effective strategy: when content [...]
Human Corporate Branding: The Key to Standing Out in Competitive Markets
For years, corporate branding focused on logos, color palettes, and catchy slogans. In 2026, that approach is no longer enough. Markets are saturated, products look increasingly similar, and B2B decision-makers are more skeptical than ever. True differentiation is no longer about [...]
