Statistics
of businesses claim that content marketing is an effective strategy to reach their clients.
of B2B buyers use the internet in their investigation and analysis stages.
of B2B businesses claim that their main goal when investing in digital marketing is to increase sales.
Testimonials
Next U“With The Orange Lab, we found a valuable ally in the process of identity construction, brand positioning, potential customer generation and an increase in engagement within our audience. All thanks to the implementation of a strong strategy that aimed to generate technical, relevant and quality content, created through a non-commercial focus and based on our certifications.”.
Alex Sotelo | Chief Financial Officer | United States
Hilton Garden Inn
“At Hilton Garden Inn, we fully trust The Orange Lab in design and digital strategy development and their orientation towards promotion, positioning and attraction of potential clients that relate to our servicios at Hilton Garden Inn Santa Marta and Hilton Garden Inn Barranquilla. We obtained excellent results.”.
Johana Cuan | Communications & Marketing Manager Colombia | Colombia
Berlitz
“We are a leading language teaching company and we needed a digital marketing agency that understood the needs of the B2B sector and could help us increase the number of potential clients. The Orange Lab, as a specialized agency in this field, provided us with comprehensive and personalized service. Their campaigns have been very dynamic and effective, managing to increase leads by 40% in just three months. This has had a positive impact on sales and brand positioning, thanks to the strategy and creativity of The Orange Lab’s team.
I highly recommend The Orange Lab to any company looking for an innovative and professional digital marketing solution.”Felipe Zuluaga – General Manager, Berlitz Costa Atlantica
Puerto de Santa Marta
“De la mano de The Orange Lab hemos logrado destacados resultados en temas de comunicaciones corporativas internas y externas, dentro de los que se podrían mencionar el crecimiento en engagement en nuestro portal de noticias y en todas nuestras redes sociales, y el posicionamiento SEO a través de una estrategia de content marketing, utilizando palabras clave asociadas con los motores de búsqueda”.
Diego Jaramillo | Gerente administrativo | Puerto de Santa Marta
Some Clients
Some Clients
The Orange Blog
Discover all the insights, novelties and trends in B2B digital marketing, inbound marketing, social media, e-commerce, SEO, SEM, and more.
Lifecycle Marketing: the B2B lead nurturing strategy for sustainable growth
In today’s B2B marketing landscape, generating leads is no longer enough. Real growth happens when companies can nurture, retain, and guide prospects through every stage of their journey. That’s where Lifecycle Marketing comes in—a comprehensive strategy that combines automation, personalization, and [...]
Performance Branding: creativity with measurable results
For years, brand strategy and performance marketing seemed like two different paths—one focused on inspiring emotions, the other on driving conversions. However, today’s B2B market demands both worlds to converge. This is where Performance Branding comes in: a methodology that combines [...]
Answer Engine Optimization (AEO): the new approach to B2B content in the age of AI
The digital positioning landscape is evolving at unprecedented speed. The rise of AI-powered answer engines—such as ChatGPT, Perplexity, and Google SGE—is transforming how users search for and consume information. In this new context, an advanced discipline has emerged: Answer Engine Optimization [...]
