Generative AI and SEO are becoming the perfect match that will define the future of online search. With the arrival of Google’s AI Overviews, expected to consolidate by 2026, organic positioning will radically change: results will no longer just be a list of links but smart summaries generated by AI.

For B2B companies in LATAM and worldwide, this represents a paradigm shift: businesses that don’t adapt their SEO strategies to AI will risk invisibility in search results.

What Are AI Overviews and Why Do They Matter for SEO?

AI Overviews are automatically generated answers by Google’s AI that appear at the top of the search results:

  • They respond to complex queries in seconds.
  • They integrate data from multiple reliable sources.
  • They reduce the need for users to click on traditional links.

This means that traditional SEO based only on keywords is no longer enough. The priority will be optimizing content to be a trusted source for AI-generated answers.

Generative AI and SEO Strategies for 2026

1. Create content focused on questions and answers

Searches are becoming more conversational. Build content that directly answers the most frequent questions from your audience.

2. Structure your data with Schema Markup

Using structured data will make it easier for AI to identify and include your content in summaries.

3. Invest in long-form, expert-driven content

AI Overviews prioritize authority. Publish in-depth guides, case studies, and comparisons that position your business as an industry leader.

4. Integrate AI into your SEO strategy

AI is not only shaping Google’s future but also your marketing. Leverage generative AI tools for semantic analysis, trend detection, and ongoing optimization.

Key KPIs to Track SEO Performance with AI

  • Impression share in AI Overviews.
  • Click-through rate (CTR) from AI summaries to your site.
  • Time on page for optimized content.
  • B2B lead generation attributed to AI-driven searches.

Success Story in LATAM

A Colombian tech company optimized its blog for complex fintech-related queries. In less than six months, organic traffic increased by 47%, largely due to appearances in early AI Overviews testing in English.

Conclusion

The launch of Google AI Overviews in 2026 is not a threat but an opportunity for companies that adopt generative AI and SEO as the foundation of their digital strategy. By preparing today, your business can secure visibility, authority, and lead generation in a future where search results deliver not just links but intelligent answers.

🚀 Ready to Prepare Your SEO for the Generative AI Era?

At The Orange Lab, we help B2B companies design digital strategies that integrate advanced SEO, AI, and international marketing.

👉 Contact us today and ensure your business leads the results in 2026.