Statistics
of businesses claim that content marketing is an effective strategy to reach their clients.
of B2B buyers use the internet in their investigation and analysis stages.
of B2B businesses claim that their main goal when investing in digital marketing is to increase sales.
Testimonials
Next U“With The Orange Lab, we found a valuable ally in the process of identity construction, brand positioning, potential customer generation and an increase in engagement within our audience. All thanks to the implementation of a strong strategy that aimed to generate technical, relevant and quality content, created through a non-commercial focus and based on our certifications.”.
Alex Sotelo | Chief Financial Officer | United States
Hilton Garden Inn
“At Hilton Garden Inn, we fully trust The Orange Lab in design and digital strategy development and their orientation towards promotion, positioning and attraction of potential clients that relate to our servicios at Hilton Garden Inn Santa Marta and Hilton Garden Inn Barranquilla. We obtained excellent results.”.
Johana Cuan | Communications & Marketing Manager Colombia | Colombia
Berlitz
“We are a leading language teaching company and we needed a digital marketing agency that understood the needs of the B2B sector and could help us increase the number of potential clients. The Orange Lab, as a specialized agency in this field, provided us with comprehensive and personalized service. Their campaigns have been very dynamic and effective, managing to increase leads by 40% in just three months. This has had a positive impact on sales and brand positioning, thanks to the strategy and creativity of The Orange Lab’s team.
I highly recommend The Orange Lab to any company looking for an innovative and professional digital marketing solution.”Felipe Zuluaga – General Manager, Berlitz Costa Atlantica
Puerto de Santa Marta
“De la mano de The Orange Lab hemos logrado destacados resultados en temas de comunicaciones corporativas internas y externas, dentro de los que se podrían mencionar el crecimiento en engagement en nuestro portal de noticias y en todas nuestras redes sociales, y el posicionamiento SEO a través de una estrategia de content marketing, utilizando palabras clave asociadas con los motores de búsqueda”.
Diego Jaramillo | Gerente administrativo | Puerto de Santa Marta
Some Clients
Some Clients
The Orange Blog
Discover all the insights, novelties and trends in B2B digital marketing, inbound marketing, social media, e-commerce, SEO, SEM, and more.
EEAT in B2B SEO: How to Build Experience, Authority, and Trust for Google
In today’s search landscape, EEAT in B2B SEO has become a defining factor for standing out in Google’s results. Businesses looking to grow their visibility and credibility must prove Experience, Expertise, Authority, and Trust in every piece of content they produce. [...]
Conversion Rate Optimization (CRO): Small Website Tweaks for Big B2B Results
In the world of B2B digital marketing, attracting traffic is only the first step. The real challenge lies in turning visitors into qualified leads, and that’s where Conversion Rate Optimization (CRO) comes in. This process aims to improve each page’s performance [...]
B2B Retargeting Strategies to Recover Lost Leads
In B2B digital marketing, losing a potential client doesn’t always mean losing the opportunity. Many leads drop out of the sales funnel not because they’re uninterested, but due to timing, budget, or the need for more trust. That’s where retargeting comes [...]
