Por Daniela García | 11 August, 2020

With every development that these century has introduced us and the internet expansion as we know it, the possibilities of PPC for startups are virtually endless.

But what exactly is PPC and why is it so important? Let´s recall what we know to answer those questions…

With the rapid growth of the network and the digital advances in the last years, a sort of file system became necessary. Otherwise, how could someone be able to find anything on internet with the millions and millions of options that exist?

Users and entrepreneurs needed something that could easily browse the entire network and provide what people specifically are looking for or desire. Google was created for that.

After solving that problem, the possibility for business owners to advertise their companies in search results arose. Hence the PPC advertising has been essential for the consecration as well as useful for startups that are trying to compete with their larger counterparts.

The possibility to advertise on search engines, primarily Google through its  advertising platform: Google Ads, changed the way user devour the information and how brands conduct their business. The market has shifted from physical store buyers to online users browsing to acquire their favorite products.

Today Google controls more than 85% of online search traffic. The other 15% is in hand of Bing, Yahoo and other small competitors.

Image taken from Google Apps

What exactly does PPC mean?

Pay-per- click or PPC is a method that allows company owners to bid for keywords that are related to their industry or the interest of their audience. Companies bid to display their ads as a result of a keyword searched by a user.

For example, if you wanted to learn how to bake a cake, probably the first thing you would do would be go to Google and search for “How to bake a cake”.

In matter of seconds, Google would show you a list full of millions of pages with that keyword. All arranged with advanced algorithms, which take into account your geolocation, the relevance of the website, the intention, etc.

On top of those results there will be 2 or 3 places that are paid and competed by the highest bidder of keywords.

What are the benefits of PPC for startups?

If you are a business owner, surely one of your priorities is increase the knowledge of your brand. For this you must strive to create a website that customers adore.

The next thing is to ensure that people that are interested in the products or services you offer can see your website. For this you don’t need many millions each month. With some help from PPC advertising it is possible to target your ads by specific search terms related to the products or service.

Segmentation options:

The PPC offers deep targeting options, which allow you to specify location, demographics and keywords.

With help of the audience segmentation options, you can select only specific keywords that are related to your business. For example, if you own a restaurant, you don’t want to share your advertising to people interested in buying houses. PPC advertising gives you the option to share your ads only for certain words and only to people that are interested.

If you still have not used this method of advertising, but you are interested in doing so, you can start with this:

1. Search the keywords:

PPC

Advances in the digital era have made it  possible for users to search for a product and buy it with just one click from the commodity of their homes.

For this reason, it is important that as a business owner you understand what keywords your customers are using to search for your products or services online. Only in this way you will be able to offer in the queries generated by these terms that are closely related to what you offer.

There are a number of tools that can help you at this point, including Google’s keyword planner, which tells you exactly what  your customers searches are.

However, when you don’t have much experience in this area, the best thing to do is to seek for support of an expert. In The Orange Lab we count with a specialized team and the necessary tools to help you throughout the process.

2.Attractive Ads:

As you can imagine, your business will not be the only one that will pay for having a privilege space on Google results page, for this reason you must make sure to write ads that capture the attention of your prospects.

As a business owner you must accept the fact that your brand is not going to be on the train of success overnight, you need to rely on content creators and creative experts who can built a reputation for your brand.

At  The Orange Lab, for example, we are experts in creating content that hooks and engages customers, motivating them to take the next step

3. Monitoring and optimization:

restaurantes

One of the great advantages of PPC is that it allows you to monitor campaigns instantly and change them if they are not working. This has a positive impact for those companies that do not count with millions in their budgets to invest every month.

Even on a limited budget, you can compete for specific words and share your ads to audience that matter.

Would you like to invest to take your business to the top of Google`s result pages? We can help you. Contact us!

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