B2B marketing (business-to-business marketing) happens when a company sells its products to another company and not directly to the final consumer. This means there is no direct sale. For example, if your company sells green coffee, your client is the business who will roast the coffee and then sell it to the end consumer at a coffee shop. Now that you know what B2B marketing is, it’s important to know which B2B marketing strategies are the most effective and will generate the most results.
The first step is to reinforce your brand’s identity.
When a company holds a strong corporate image it is much more likely to have the opportunity to come into business with other companies – which is something you need when it comes to B2B marketing. You can start by hosting charity events, improve employee satisfaction, define your company’s values, or try something new that will get people talking about your company.
Create a budget.
Things you must keep in mind when creating your B2B marketing strategies plan are: long-term objectives, goals, development of a general plan for the long term, a short-term plan of action and a very important factor is follow-up and diagnostics. If you’re not sure how much B2B marketing strategies cost, here’s a look into the industry.
Next, it’s time to increase your digital presence.
Get your company out there digitally! Simply being present on the internet and staying active and connected will reach more people. You can create SEO or SEM campaigns and improve your content by creating a blog or improving your website.
Try email marketing.
This is one of the greatest B2B marketing strategies because these campaigns are properly segmented so that you can reach the companies that you’d like to work and negotiate with. Make your email marketing campaigns personalized but innovative.
Keep your contact database up to date.
With a good client database, you can access those potential clients on which you’re most interested in. You’ll know to which events they’ll be going to and target a more specific audience. For this, it’s really important to have a clear and concise definition of your buyer persona.
Other things to consider…
- The B2B market is smaller than B2C marketing, which means it tends to be a bit more difficult to reach new clients. A good B2b marketing strategies plan will be your go-to when trying to accomplish more business.
- There is a small advantage in B2B marketing, when you close a deal with a company, the monetary benefits are much higher when compared to B2C.
- Your market size is small and also very selective, you’ll need quality products.
- Don’t create B2B marketing strategies that are massive and seem unpersonalized. It’s best to have a clear niche of where you want to sell your products to those companies who also see your company’s identity and appreciate your product.
All in all, your B2B marketing strategies plan should create, deliver and communicate the value of your products and services. It should be targeted to reach companies and not the end consumer, which means this should always determine the type of strategy, language and actions used for your plan to work.
At The Orange Lab, we’re experts in B2B marketing and will gladly discuss your needs to make sure your objectives are met and your company continues to thrive with its B2B marketing strategies plan. Don’t hesitate to contact us!